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| Criterion |  UX Research User Interviews |  Product Discovery Opportunity Scoring |  Product Strategy Impact Mapping |
|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When opportunities need ranking by their effect, it makes importance and satisfaction directly comparable. It separates problem, assumption, solution, and evidence. The result is captured as an opportunity-score table and top outcomes. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 30–60 min per interview | 60-120 min | 45-90 min |
Participantsdifferent | 1 participant per interview | 3-6 | 3-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Interview Notes, Themes, Insight Summary | Opportunity Score Table, Top Outcomes | Impact Map, Outcome Hypotheses, Delivery Options |
Tagsno overlap | QualitativeResearchCustomerDiscovery | PrioritizationDiscoveryOutcomesNeeds | OutcomesStrategyBehaviorPlanning |
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