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| Criterion |  UX Research User Interviews |  Product Discovery Opportunity Interview |  Product Discovery Hypothesis Prioritization Canvas |
|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | When many hypotheses compete for attention, it brings order to their learning sequence and importance. It separates problem, assumption, solution, and evidence. The result is captured as a prioritization canvas and a hypothesis backlog. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 30–60 min per interview | 30-60 min je Interview | 60-90 min |
Participantsdifferent | 1 participant per interview | 5-12 Interviews | 3-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Interview Notes, Themes, Insight Summary | Interview Notes, Opportunity Themes, Customer Quotes | Prioritization Canvas, Hypothesis Backlog |
Tags1 shared | QualitativeResearchCustomerDiscovery | DiscoveryInterviewsOpportunityCustomer | ExperimentsPrioritizationDiscoveryHypothesis |
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