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| Criterion |  UX Research User Interviews |  Product Discovery Opportunity Interview |  Product Strategy GIST Planning |
|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 30–60 min per interview | 30-60 min je Interview | Wochen bis Monate je Goal |
Participantsdifferent | 1 participant per interview | 5-12 Interviews | 3-10 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Interview Notes, Themes, Insight Summary | Interview Notes, Opportunity Themes, Customer Quotes | Goals, Idea bank, Step-project list, Tasks, Learning reports |
Tagsno overlap | QualitativeResearchCustomerDiscovery | DiscoveryInterviewsOpportunityCustomer | RoadmapOutcomesPlanningExperiments |
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