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| Criterion |  UX Research User Interviews |  Product Discovery Opportunity Interview |  UX Research First-click Testing |
|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | When users immediately turn the wrong way on a screen or wireframe, first click testing checks initial orientation at high speed. The first click shows early whether expectation, labeling, and wayfinding fit together. |
Complexitydifferent | Low | Medium | Low |
Timedifferent | 30–60 min per interview | 30-60 min je Interview | 1-2 Tage |
Participantsdifferent | 1 participant per interview | 5-12 Interviews | 10-30 |
Formatdifferent | Workshop + async | Workshop + async | Async |
Outputdifferent | Interview Notes, Themes, Insight Summary | Interview Notes, Opportunity Themes, Customer Quotes | Click Heatmap, Success Rate, Design Recommendations |
Tagsno overlap | QualitativeResearchCustomerDiscovery | DiscoveryInterviewsOpportunityCustomer | UXNavigationFindabilityValidation |
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