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| Criterion |  UX Research User Interviews |  Product Discovery Opportunity Interview |  Delivery Communication Plan |
|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost. |
Complexitydifferent | Low | Medium | Low |
Timedifferent | 30–60 min per interview | 30-60 min je Interview | 45-90 min |
Participantsdifferent | 1 participant per interview | 5-12 Interviews | 2-6 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Interview Notes, Themes, Insight Summary | Interview Notes, Opportunity Themes, Customer Quotes | Communication Plan, Channel Matrix, Message Cadence |
Tagsno overlap | QualitativeResearchCustomerDiscovery | DiscoveryInterviewsOpportunityCustomer | CommunicationStakeholdersDeliveryPlanning |
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