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| Criterion |  UX Research User Interviews |  Decision Making OODA Loop |  Product Discovery Test Card |
|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | In dynamic situations, decisions become outdated faster than they can be prepared. The OODA Loop holds observing, orienting, deciding, and acting together as a recurring rhythm so reaction does not slide into inertia. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. |
Complexitydifferent | Low | Medium | Low |
Timedifferent | 30–60 min per interview | 15-60 min je Zyklus | 20-35 min |
Participantsdifferent | 1 participant per interview | 1-8 | 1-5 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Interview Notes, Themes, Insight Summary | Situation Assessment, Decision Loop, Action Updates | Test Card with a pre-set threshold |
Tagsno overlap | QualitativeResearchCustomerDiscovery | DecisionChangeLearningStrategy | ExperimentsValidationDiscoveryHypothesis |
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