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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Independent contributions form an ordered group priority list.
Facilitation
Nominal Group Technique
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When loud voices could dominate a round, Nominal Group Technique protects individual thinking time from group effects. It collects ideas separately first and only then enables shared weighting.
Complexitydifferent
LowMedium
Timedifferent
30–60 min per interview60-120 min
Participantsdifferent
1 participant per interview5-12
Formatdifferent
Workshop + asyncWorkshop
Outputdifferent
Interview Notes, Themes, Insight SummaryRanked Ideas, Clarified Options, Group Priority
Tagsno overlap
QualitativeResearchCustomerDiscovery
FacilitationPrioritizationVotingInclusion
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of shared options, independently placed voting dots, and a highlighted shortlist.
Facilitation
Dot Voting
Paper illustration for 1-2-4-All.
Facilitation
1-2-4-All
Paper illustration of Hypothesis Prioritization Canvas with a method-specific labelled workspace.
Product Discovery
Hypothesis Prioritization Canvas
A paper-based illustration representing Kano Model with its core stages and visible working result.
Product Discovery
Kano Model