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| Criterion |  UX Research User Interviews |  Facilitation Mind Mapping |
|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When a topic is still unclear and too many thoughts surface at once, Mind Mapping creates an open surface for ordering them. It makes connections, subtopics, and starting points visible without fixing them too early. |
Complexitysame | Low | Low |
Timedifferent | 30–60 min per interview | 15-45 min |
Participantsdifferent | 1 participant per interview | 1-10 |
Formatsame | Workshop + async | Workshop + async |
Outputdifferent | Interview Notes, Themes, Insight Summary | Mind Map, Topic Clusters, Open Questions |
Tagsno overlap | QualitativeResearchCustomerDiscovery | BrainstormingIdeasMappingStructureFacilitation |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
