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| Criterion |  UX Research User Interviews |  Business Strategy McKinsey 7S |
|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | McKinsey 7S checks whether Strategy, Structure, Systems, Shared Values, Skills, Style, and Staff fit together. Organizational misalignments become visible across multiple levers as a result. |
Complexitydifferent | Low | Medium |
Timedifferent | 30–60 min per interview | 2-4 h |
Participantsdifferent | 1 participant per interview | 3-12 |
Formatdifferent | Workshop + async | Workshop |
Outputdifferent | Interview Notes, Themes, Insight Summary | 7S Assessment, Alignment Gaps, Change Actions |
Tagsno overlap | QualitativeResearchCustomerDiscovery | OrganizationStrategyAlignmentChange |
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