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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for Mad Sad Glad
Agile
Mad Sad Glad
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When a team's or workshop's mood needs to become readable, it structures emotional signals with little setup. It makes strain, relief, and sources of energy tangible.
Complexitysame
LowLow
Timedifferent
30–60 min per interview30-60 min
Participantsdifferent
1 participant per interview3-10
Formatdifferent
Workshop + asyncWorkshop
Outputdifferent
Interview Notes, Themes, Insight SummaryEmotion Board, Themes, Action Items
Tagsno overlap
QualitativeResearchCustomerDiscovery
RetrospectiveTeamReflection
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A structured reflection surfaces what was liked, learned, lacked, and longed for. It is a conversation format and does not validate actions automatically.
Agile
4Ls Retrospective
Paper illustration of a team retrospective with three separate Start, Stop, and Continue areas and a shared action list.
Agile
Start Stop Continue
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview