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| Criterion |  UX Research User Interviews |  Product Discovery Learning Card |  Product Discovery Concierge MVP |
|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible. | When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution. |
Complexitydifferent | Low | Low | Medium |
Timedifferent | 30–60 min per interview | 25-40 min | 1-4 Wochen |
Participantsdifferent | 1 participant per interview | 1-5 | 3-10 Kunden |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Interview Notes, Themes, Insight Summary | Learning Card with evidence and next action | Concierge Learnings, Service Blueprint, MVP Risks |
Tags1 shared | QualitativeResearchCustomerDiscovery | ExperimentsValidationDiscoveryLearning | MVPValidationServiceDiscovery |
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