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| Criterion |  UX Research User Interviews |  UX Design Lean UX Canvas |  Product Discovery Opportunity Interview |
|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | The Lean UX Canvas helps clarify user behavior, touchpoints, and concept decisions. It makes assumptions and desired outcomes visible and captures the result as a completed canvas, hypothesis list, and first experiment. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 30–60 min per interview | 2-3 h | 30-60 min je Interview |
Participantsdifferent | 1 participant per interview | 3-8 | 5-12 Interviews |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Interview Notes, Themes, Insight Summary | Completed Lean UX Canvas, Hypothesis list, First experiment | Interview Notes, Opportunity Themes, Customer Quotes |
Tags1 shared | QualitativeResearchCustomerDiscovery | CanvasHypothesisOutcomesDiscovery | DiscoveryInterviewsOpportunityCustomer |
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