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| Criterion |  UX Research User Interviews |  Innovation Lean Startup |  Product Strategy Lean Canvas |
|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight. | When an early product bet still has too many open points, it brings target group, problem, and assumptions into a single view. It condenses the idea so core risks become nameable. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 30–60 min per interview | Wochen bis Monate je Lernzyklus | 45-90 min |
Participantsdifferent | 1 participant per interview | 2-8 | 1-6 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Interview Notes, Themes, Insight Summary | Hypothesis list, MVPs, Learning reports, Pivot or persevere decision | Lean Canvas, Core Assumptions, Experiment Backlog |
Tagsno overlap | QualitativeResearchCustomerDiscovery | LeanStartupValidationMVP | StartupLeanAssumptionsBusiness model |
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