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| Criterion |  UX Research User Interviews |  Systems Thinking Intervention Mapping |  Product Discovery Opportunity Interview |
|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | Intervention Mapping translates a need for change into a planned, evaluable program. The method connects target group, determinants, actions, and measurement into a traceable chain. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. |
Complexitydifferent | Low | High | Medium |
Timedifferent | 30–60 min per interview | 1-5 Tage | 30-60 min je Interview |
Participantsdifferent | 1 participant per interview | 4-12 | 5-12 Interviews |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Interview Notes, Themes, Insight Summary | Logic Model, Change Objectives, Intervention Components, Evaluation Plan | Interview Notes, Opportunity Themes, Customer Quotes |
Tagsno overlap | QualitativeResearchCustomerDiscovery | ChangeSystems thinkingCapability | DiscoveryInterviewsOpportunityCustomer |
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