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| Criterion |  UX Research User Interviews |  Product Strategy Impact Mapping |  Product Strategy DIBB |
|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. |
Complexitydifferent | Low | Medium | Low |
Timedifferent | 30–60 min per interview | 45-90 min | 1-2 h |
Participantsdifferent | 1 participant per interview | 3-8 | 2-8 |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Interview Notes, Themes, Insight Summary | Impact Map, Outcome Hypotheses, Delivery Options | DIBB document, Belief list, Bet list, Learning report |
Tagsno overlap | QualitativeResearchCustomerDiscovery | OutcomesStrategyBehaviorPlanning | StrategyDecisionAssumptionsHypothesis |
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