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| Criterion |  UX Research User Interviews |  Knowledge Modeling IBIS |
|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | IBIS structures thinking about complex questions as a sequence of issues, ideas, and arguments. The method keeps discussions open without forcing them into premature consensus. |
Complexitydifferent | Low | Medium |
Timedifferent | 30–60 min per interview | 1-3 h |
Participantsdifferent | 1 participant per interview | 2-8 |
Formatsame | Workshop + async | Workshop + async |
Outputdifferent | Interview Notes, Themes, Insight Summary | Issue Map, Positions, Argument Notes |
Tagsno overlap | QualitativeResearchCustomerDiscovery | RationaleKnowledgeDecision |
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