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| Criterion | ![]() UX Research User Interviews | ![]() Product Strategy GIST Planning | ![]() UX Design Lean UX Canvas |
|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list. | The Lean UX Canvas helps clarify user behavior, touchpoints, and concept decisions. It makes assumptions and desired outcomes visible and captures the result as a completed canvas, hypothesis list, and first experiment. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 30–60 min per interview | Wochen bis Monate je Goal | 2-3 h |
Participantsdifferent | 1 participant per interview | 3-10 | 3-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Interview Notes, Themes, Insight Summary | Goals, Idea bank, Step-project list, Tasks, Learning reports | Completed Lean UX Canvas, Hypothesis list, First experiment |
Tagsno overlap | QualitativeResearchCustomerDiscovery | RoadmapOutcomesPlanningExperiments | CanvasHypothesisOutcomesDiscovery |
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