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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Gemba Walk workspace showing the question, observations, and next decision.
Operations
Gemba Walk
EventStorming on a long working surface: colored event cards form a business flow, friction points are marked, and a boundary separates different areas of responsibility.
Domain Modeling
EventStorming
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When there is uncertainty about the real course of a process, the method brings observation to the place where work happens. It combines perception, follow-up questions, and process knowledge so decisions rest on actual workflows instead of assumptions.When a domain consists of many events, rules, and states, it creates a shared modeling space for the team. It bundles language, flows, and boundaries before domain knowledge fragments into siloed views.
Complexitydifferent
LowLowMedium
Timedifferent
30–60 min per interview30-120 min2-8 h
Participantsdifferent
1 participant per interview2-65-12
Formatdifferent
Workshop + asyncWorkshopWorkshop
Outputdifferent
Interview Notes, Themes, Insight SummaryObservation Notes, Improvement IdeasEvent Timeline, Ubiquitous Language, Boundaries, Open Questions
Tagsno overlap
QualitativeResearchCustomerDiscovery
LeanObservationProcessOperations
Domain-Driven DesignEventsDiscoveryWorkshop
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A3 Problem-Solving workspace showing the question, observations, and next decision.
Operations
A3 Problem Solving
A paper-based illustration representing Domain Storytelling with its core stages and visible working result.
Knowledge Modeling
Domain Storytelling
Empathy Mapping
UX Research
Empathy Mapping
A paper-based illustration representing Event Modeling with its core stages and visible working result.
Knowledge Modeling
Event Modeling