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| Criterion |  UX Research User Interviews |  Business Strategy GAP Analysis |  Decision Making Delphi Method |
|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together. |
Complexitydifferent | Low | Medium | High |
Timedifferent | 30–60 min per interview | 1-3 h | 1-4 Wochen |
Participantsdifferent | 1 participant per interview | 2-8 | 6-30 Experten |
Formatdifferent | Workshop + async | Workshop + async | Async |
Outputdifferent | Interview Notes, Themes, Insight Summary | Gap Matrix, Action Plan, Risk Notes | Expert Forecast, Consensus Range, Assumption Notes |
Tagsno overlap | QualitativeResearchCustomerDiscovery | StrategyAnalysisPlanning | ForecastingExpertsDecisionStrategy |
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