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| Criterion |  UX Research User Interviews |  Product Discovery Experiment Canvas |  Product Discovery Assumption Mapping |
|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitydifferent | Low | Low | Medium |
Timedifferent | 30–60 min per interview | 30-60 min | 45-60 min |
Participantsdifferent | 1 participant per interview | 1-5 | 2-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Interview Notes, Themes, Insight Summary | Completed Experiment Canvas, Success Metric | Assumption map, Test backlog, Risk ranking |
Tagsno overlap | QualitativeResearchCustomerDiscovery | ExperimentsValidationDiscoveryHypothesis | AssumptionsRiskExperimentsValidation |
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