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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for Expectation Mapping.
Facilitation
Expectation Mapping
Paper illustration for Problem Framing Workshop.
Facilitation
Problem Framing Workshop
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When roles, interfaces, or projects fail because of differing expectations, Expectation Mapping surfaces these differences. It shows what each side takes for granted and where the pictures diverge.When a team works on symptoms but the real question stays fuzzy, a Problem Framing Workshop sharpens the view of the right problem. It separates observation, interpretation, and target picture from each other.
Complexitysame
LowLowLow
Timedifferent
30–60 min per interview45-90 min60-120 min
Participantsdifferent
1 participant per interview3-124-10
Formatdifferent
Workshop + asyncWorkshopWorkshop
Outputdifferent
Interview Notes, Themes, Insight SummaryExpectation Map, Alignment Notes, AgreementsProblem Statement, Scope Boundaries, Assumption List, Next Analysis Questions
Tagsno overlap
QualitativeResearchCustomerDiscovery
AlignmentStakeholdersTeam
FacilitationAlignmentDiscovery
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Paper illustration of Power-Interest Grid with a method-specific labelled workspace.
Facilitation
Power Interest Grid
Stakeholder Mapping
Facilitation
Stakeholder Mapping
Paper illustration of Stakeholder Salience Model with its method-specific working model.
Facilitation
Stakeholder Salience Model