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| Criterion |  UX Research User Interviews |  Facilitation Expectation Mapping |
|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When roles, interfaces, or projects fail because of differing expectations, Expectation Mapping surfaces these differences. It shows what each side takes for granted and where the pictures diverge. |
Complexitysame | Low | Low |
Timedifferent | 30–60 min per interview | 45-90 min |
Participantsdifferent | 1 participant per interview | 3-12 |
Formatdifferent | Workshop + async | Workshop |
Outputdifferent | Interview Notes, Themes, Insight Summary | Expectation Map, Alignment Notes, Agreements |
Tagsno overlap | QualitativeResearchCustomerDiscovery | AlignmentStakeholdersTeam |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
