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| Criterion | ![]() UX Research User Interviews | ![]() Product Discovery Dual-Track Agile | ![]() Delivery Communication Plan |
|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When uncertainty and delivery run in parallel, it separates learning work from implementation while keeping both connected. It prevents unvalidated ideas from falling directly into the delivery stream. | When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost. |
Complexitydifferent | Low | Medium | Low |
Timedifferent | 30–60 min per interview | Laufend, Wochen bis Monate | 45-90 min |
Participantsdifferent | 1 participant per interview | 4-10 | 2-6 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Interview Notes, Themes, Insight Summary | Discovery Backlog, Delivery Backlog, Experiment-Ergebnisse, Validierte Stories | Communication Plan, Channel Matrix, Message Cadence |
Tagsno overlap | QualitativeResearchCustomerDiscovery | AgileDiscoveryDelivery | CommunicationStakeholdersDeliveryPlanning |
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