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| Criterion |  UX Research User Interviews |  Product Strategy DIBB |  Business Strategy Value Chain Analysis |
|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. | Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list. |
Complexitydifferent | Low | Low | High |
Timedifferent | 30–60 min per interview | 1-2 h | Half day |
Participantsdifferent | 1 participant per interview | 2-8 | 3-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Interview Notes, Themes, Insight Summary | DIBB document, Belief list, Bet list, Learning report | Value Chain Map, Lever List |
Tagsno overlap | QualitativeResearchCustomerDiscovery | StrategyDecisionAssumptionsHypothesis | StrategyBusiness modelDiagnosisAnalysis |
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