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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Paper illustration of a calibrated five-by-five risk matrix with response cards.
Decision Making
Risk Matrix
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.When a project faces many possible disruptions, it quickly becomes unclear which risks deserve attention first. It separates options, evaluation criteria, and open risks. The result is captured as a Risk Matrix and a Top Risk List.
Complexitysame
LowLowLow
Timedifferent
30–60 min per interview1-2 h30-60 min
Participantsdifferent
1 participant per interview2-83-10
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Interview Notes, Themes, Insight SummaryDIBB document, Belief list, Bet list, Learning reportRisk Matrix, Top Risk List
Tagsno overlap
QualitativeResearchCustomerDiscovery
StrategyDecisionAssumptionsHypothesis
RiskDecisionPrioritizationAssessment
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration of Hypothesis Prioritization Canvas with a method-specific labelled workspace.
Product Discovery
Hypothesis Prioritization Canvas
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration of Business Model Stress Test with its method-specific working model.
Business Strategy
Business Model Stress Test