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| Criterion |  UX Research User Interviews |  Product Strategy DIBB |  Decision Making Decision Rights Mapping |
|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. | In organizations with many stakeholders, it often blurs who actually decides and who is merely consulted. It separates options, evaluation criteria, and open risks. The result is captured as a Decision Rights matrix and an agreement. |
Complexitydifferent | Low | Low | Medium |
Timedifferent | 30–60 min per interview | 1-2 h | 90-180 min |
Participantsdifferent | 1 participant per interview | 2-8 | 4-12 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Interview Notes, Themes, Insight Summary | DIBB document, Belief list, Bet list, Learning report | Decision Rights Matrix, Agreement |
Tagsno overlap | QualitativeResearchCustomerDiscovery | StrategyDecisionAssumptionsHypothesis | DecisionGovernanceAlignmentResponsibility |
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