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| Criterion |  UX Research User Interviews |  Product Strategy DIBB |  Architecture Architecture Communication Canvas |
|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. | The Architecture Communication Canvas plans architecture communication so the right people receive the right message. The method turns technical complexity into deliberate communication design. |
Complexitydifferent | Low | Low | Medium |
Timedifferent | 30–60 min per interview | 1-2 h | 60-120 min |
Participantsdifferent | 1 participant per interview | 2-8 | 2-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Interview Notes, Themes, Insight Summary | DIBB document, Belief list, Bet list, Learning report | Communication Canvas, Stakeholder Messages, Architecture Communication Plan |
Tagsno overlap | QualitativeResearchCustomerDiscovery | StrategyDecisionAssumptionsHypothesis | ArchitectureCommunicationStakeholdersCanvas |
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