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| Criterion |  UX Research User Interviews |  Innovation Design Thinking |  Business Strategy Value Chain Analysis |
|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list. |
Complexitydifferent | Low | High | High |
Timedifferent | 30–60 min per interview | 1 Tag bis mehrere Wochen | Half day |
Participantsdifferent | 1 participant per interview | 4-10 | 3-8 |
Formatdifferent | Workshop + async | Workshop | Workshop |
Outputdifferent | Interview Notes, Themes, Insight Summary | Problem Statement, Prototype, Test Learnings | Value Chain Map, Lever List |
Tagsno overlap | QualitativeResearchCustomerDiscovery | InnovationPrototypeResearch | StrategyBusiness modelDiagnosisAnalysis |
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