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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Anonymous individual judgments pass through feedback loops to form a distribution.
Decision Making
Delphi Method
Paper illustration for OODA Loop.
Decision Making
OODA Loop
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together.In dynamic situations, decisions become outdated faster than they can be prepared. The OODA Loop holds observing, orienting, deciding, and acting together as a recurring rhythm so reaction does not slide into inertia.
Complexitydifferent
LowHighMedium
Timedifferent
30–60 min per interview1-4 Wochen15-60 min je Zyklus
Participantsdifferent
1 participant per interview6-30 Experten1-8
Formatdifferent
Workshop + asyncAsyncWorkshop + async
Outputdifferent
Interview Notes, Themes, Insight SummaryExpert Forecast, Consensus Range, Assumption NotesSituation Assessment, Decision Loop, Action Updates
Tagsno overlap
QualitativeResearchCustomerDiscovery
ForecastingExpertsDecisionStrategy
DecisionChangeLearningStrategy
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Paper illustration of the Force Field Analysis working structure.
Decision Making
Force Field Analysis
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card