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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Decision Tree method illustration showing its working structure
Decision Making
Decision Tree
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.For decisions with follow-on paths and dependencies, a linear comparison is often not enough. A Decision Tree shows how options branch under conditions and which consequences hang on each branch.
Complexitydifferent
LowMedium
Timedifferent
30–60 min per interview30-90 min
Participantsdifferent
1 participant per interview1-6
Formatsame
Workshop + asyncWorkshop + async
Outputdifferent
Interview Notes, Themes, Insight SummaryDecision Tree, Option Map, Assumption List
Tagsno overlap
QualitativeResearchCustomerDiscovery
DecisionTreeOptions
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration for Constraint Analysis.
Decision Making
Constraint Analysis
Paper illustration of MVP Test Matrix with a method-specific labelled workspace.
Product Discovery
MVP Test Matrix
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview