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| Criterion |  UX Research User Interviews |  Decision Making Decision Rights Mapping |  Product Discovery Assumption Mapping |
|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | In organizations with many stakeholders, it often blurs who actually decides and who is merely consulted. It separates options, evaluation criteria, and open risks. The result is captured as a Decision Rights matrix and an agreement. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 30–60 min per interview | 90-180 min | 45-60 min |
Participantsdifferent | 1 participant per interview | 4-12 | 2-8 |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Interview Notes, Themes, Insight Summary | Decision Rights Matrix, Agreement | Assumption map, Test backlog, Risk ranking |
Tagsno overlap | QualitativeResearchCustomerDiscovery | DecisionGovernanceAlignmentResponsibility | AssumptionsRiskExperimentsValidation |
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