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| Criterion |  UX Research User Interviews |  Facilitation Decision Jam |  Product Discovery Assumption Mapping |
|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When a decision is stuck, Decision Jam loosens the knot through structured separation of problem, idea, and selection. The format creates movement without jumping prematurely at the first seemingly elegant answer. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitydifferent | Low | Low | Medium |
Timedifferent | 30–60 min per interview | 60-90 min | 45-60 min |
Participantsdifferent | 1 participant per interview | 4-10 | 2-8 |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Interview Notes, Themes, Insight Summary | Problem Cluster, Prioritized Challenge, Experiment | Assumption map, Test backlog, Risk ranking |
Tagsno overlap | QualitativeResearchCustomerDiscovery | FacilitationDecisionProblem solvingWorkshop | AssumptionsRiskExperimentsValidation |
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