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| Criterion | ![]() UX Research User Interviews | ![]() Facilitation Decision Jam |
|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When a decision is stuck, Decision Jam loosens the knot through structured separation of problem, idea, and selection. The format creates movement without jumping prematurely at the first seemingly elegant answer. |
Complexitysame | Low | Low |
Timedifferent | 30–60 min per interview | 60-90 min |
Participantsdifferent | 1 participant per interview | 4-10 |
Formatdifferent | Workshop + async | Workshop |
Outputdifferent | Interview Notes, Themes, Insight Summary | Problem Cluster, Prioritized Challenge, Experiment |
Tagsno overlap | QualitativeResearchCustomerDiscovery | FacilitationDecisionProblem solvingWorkshop |
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Methods with strong topical overlap with the current selection, not yet in the comparison.





