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| Criterion |  UX Research User Interviews |  Decision Making Decision Framing Workshop |  Product Discovery MVP Test Matrix |
|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When a decision is poorly framed, even good answers deliver little value. A Decision Framing Workshop sharpens the problem, goal, and boundaries before the actual weighing begins. | When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 30–60 min per interview | 60-120 min | 45-75 min |
Participantsdifferent | 1 participant per interview | 4-10 | 2-8 |
Formatdifferent | Workshop + async | Workshop | Workshop |
Outputdifferent | Interview Notes, Themes, Insight Summary | Decision Frame, Decision Question, Criteria List, Evidence Plan | Test Matrix, Test Plan |
Tagsno overlap | QualitativeResearchCustomerDiscovery | Decision framingAlignmentCriteriaOptions | ExperimentsValidationDiscoveryOptions |
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