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| Criterion |  UX Research User Interviews |  UX Design Customer Journey Canvas |  Product Discovery MVP Test Matrix |
|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 30–60 min per interview | 1-3 h | 45-75 min |
Participantsdifferent | 1 participant per interview | 3-10 | 2-8 |
Formatdifferent | Workshop + async | Workshop | Workshop |
Outputdifferent | Interview Notes, Themes, Insight Summary | Customer Journey Canvas, Pain Points, Experience Opportunities | Test Matrix, Test Plan |
Tagsno overlap | QualitativeResearchCustomerDiscovery | JourneyCustomerService designCanvas | ExperimentsValidationDiscoveryOptions |
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