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| Criterion |  UX Research User Interviews |  Product Discovery Concierge MVP |  UX Research Surveys |
|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution. | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 30–60 min per interview | 1-4 Wochen | 3-14 Tage |
Participantsdifferent | 1 participant per interview | 3-10 Kunden | 50+ |
Formatdifferent | Workshop + async | Workshop + async | Async |
Outputdifferent | Interview Notes, Themes, Insight Summary | Concierge Learnings, Service Blueprint, MVP Risks | Survey Results, Charts, Segment Insights |
Tagsno overlap | QualitativeResearchCustomerDiscovery | MVPValidationServiceDiscovery | QuantitativeResearchValidation |
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