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| Criterion |  UX Research User Interviews |  Product Discovery Concierge MVP |  Innovation Lean Startup |
|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution. | For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 30–60 min per interview | 1-4 Wochen | Wochen bis Monate je Lernzyklus |
Participantsdifferent | 1 participant per interview | 3-10 Kunden | 2-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Interview Notes, Themes, Insight Summary | Concierge Learnings, Service Blueprint, MVP Risks | Hypothesis list, MVPs, Learning reports, Pivot or persevere decision |
Tagsno overlap | QualitativeResearchCustomerDiscovery | MVPValidationServiceDiscovery | LeanStartupValidationMVP |
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