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| Criterion |  UX Research User Interviews |  Product Discovery Concierge MVP |  Product Strategy Lean Canvas |
|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution. | When an early product bet still has too many open points, it brings target group, problem, and assumptions into a single view. It condenses the idea so core risks become nameable. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 30–60 min per interview | 1-4 Wochen | 45-90 min |
Participantsdifferent | 1 participant per interview | 3-10 Kunden | 1-6 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Interview Notes, Themes, Insight Summary | Concierge Learnings, Service Blueprint, MVP Risks | Lean Canvas, Core Assumptions, Experiment Backlog |
Tagsno overlap | QualitativeResearchCustomerDiscovery | MVPValidationServiceDiscovery | StartupLeanAssumptionsBusiness model |
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