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| Criterion |  UX Research User Interviews |  Knowledge Modeling Concept Mapping |  Product Discovery Concierge MVP |
|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | Concept Mapping arranges terms and relationships in a network that makes subject-matter connections tangible. It fits when a topic needs to be understood structurally rather than linearly. | When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 30–60 min per interview | 1-2 h | 1-4 Wochen |
Participantsdifferent | 1 participant per interview | 1-8 | 3-10 Kunden |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Interview Notes, Themes, Insight Summary | Concept Map, Relationship Labels, Knowledge Gaps | Concierge Learnings, Service Blueprint, MVP Risks |
Tagsno overlap | QualitativeResearchCustomerDiscovery | KnowledgeConceptsMappingSensemaking | MVPValidationServiceDiscovery |
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