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| Criterion |  UX Research User Interviews |  Knowledge Modeling Concept Mapping |  Product Discovery Assumption Mapping |
|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | Concept Mapping arranges terms and relationships in a network that makes subject-matter connections tangible. It fits when a topic needs to be understood structurally rather than linearly. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 30–60 min per interview | 1-2 h | 45-60 min |
Participantsdifferent | 1 participant per interview | 1-8 | 2-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Interview Notes, Themes, Insight Summary | Concept Map, Relationship Labels, Knowledge Gaps | Assumption map, Test backlog, Risk ranking |
Tagsno overlap | QualitativeResearchCustomerDiscovery | KnowledgeConceptsMappingSensemaking | AssumptionsRiskExperimentsValidation |
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