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| Criterion |  UX Research User Interviews |  Delivery Communication Plan |  Product Strategy GIST Planning |
|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost. | GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list. |
Complexitydifferent | Low | Low | Medium |
Timedifferent | 30–60 min per interview | 45-90 min | Wochen bis Monate je Goal |
Participantsdifferent | 1 participant per interview | 2-6 | 3-10 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Interview Notes, Themes, Insight Summary | Communication Plan, Channel Matrix, Message Cadence | Goals, Idea bank, Step-project list, Tasks, Learning reports |
Tagsno overlap | QualitativeResearchCustomerDiscovery | CommunicationStakeholdersDeliveryPlanning | RoadmapOutcomesPlanningExperiments |
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