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| Criterion |  UX Research User Interviews |  Delivery Communication Plan |  Decision Making Decision Tree |
|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost. | For decisions with follow-on paths and dependencies, a linear comparison is often not enough. A Decision Tree shows how options branch under conditions and which consequences hang on each branch. |
Complexitydifferent | Low | Low | Medium |
Timedifferent | 30–60 min per interview | 45-90 min | 30-90 min |
Participantsdifferent | 1 participant per interview | 2-6 | 1-6 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Interview Notes, Themes, Insight Summary | Communication Plan, Channel Matrix, Message Cadence | Decision Tree, Option Map, Assumption List |
Tagsno overlap | QualitativeResearchCustomerDiscovery | CommunicationStakeholdersDeliveryPlanning | DecisionTreeOptions |
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