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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration of Business Model Stress Test with its method-specific working model.
Business Strategy
Business Model Stress Test
Paper illustration of Value Chain Analysis with its method-specific working model.
Business Strategy
Value Chain Analysis
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.A Business Model Stress Test checks how well a business model holds up under pressure and headwinds. It compares strengths, risks, market logic, and courses of action. The result is captured as a stress-test report and action plan per scenario.Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list.
Complexitydifferent
LowHighHigh
Timedifferent
30–60 min per interviewHalf dayHalf day
Participantsdifferent
1 participant per interview3-83-8
Formatdifferent
Workshop + asyncWorkshopWorkshop
Outputdifferent
Interview Notes, Themes, Insight SummaryStress Test Report, Action Plan per ScenarioValue Chain Map, Lever List
Tagsno overlap
QualitativeResearchCustomerDiscovery
StrategyBusiness modelRiskDiagnosis
StrategyBusiness modelDiagnosisAnalysis
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of VRIO Framework with its method-specific working model.
Business Strategy
VRIO Framework
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration of a Business Model Canvas with nine connected compartments, a few notes and symbols for customers, delivery and economic relationships.
Business Strategy
Business Model Canvas
Gap Analysis method illustration showing its working structure
Business Strategy
GAP Analysis