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| Criterion |  UX Research User Interviews |  Decision Making Assumption Surfacing |  Product Discovery Opportunity Interview |
|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. |
Complexitydifferent | Low | Low | Medium |
Timedifferent | 30–60 min per interview | 45-90 min | 30-60 min je Interview |
Participantsdifferent | 1 participant per interview | 2-8 | 5-12 Interviews |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Interview Notes, Themes, Insight Summary | Assumption List, Critical Assumptions, Learning Plan | Interview Notes, Opportunity Themes, Customer Quotes |
Tags1 shared | QualitativeResearchCustomerDiscovery | AssumptionsRiskDecisionDiscovery | DiscoveryInterviewsOpportunityCustomer |
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