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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for Argument Mapping
Decision Making
Argument Mapping
Paper illustration of an IBIS map with issues, positions and arguments
Knowledge Modeling
IBIS
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When statements, evidence, and counterarguments get mixed up, a debate quickly loses its structure. Argument Mapping breaks a thesis down into its reasoning and makes visible what it really rests on.IBIS structures thinking about complex questions as a sequence of issues, ideas, and arguments. The method keeps discussions open without forcing them into premature consensus.
Complexitydifferent
LowMediumMedium
Timedifferent
30–60 min per interview1-3 h1-3 h
Participantsdifferent
1 participant per interview1-82-8
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Interview Notes, Themes, Insight SummaryArgument Map, Evidence Gaps, Decision RationaleIssue Map, Positions, Argument Notes
Tagsno overlap
QualitativeResearchCustomerDiscovery
SensemakingDecisionRationale
RationaleKnowledgeDecision
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration of a Concept Map with concepts and labelled links
Knowledge Modeling
Concept Mapping
Paper illustration for Cynefin Workshop.
Decision Making
Cynefin Workshop
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview