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| Criterion |  UX Research User Interviews |  Decision Making Argument Mapping |  Decision Making Force Field Analysis |
|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When statements, evidence, and counterarguments get mixed up, a debate quickly loses its structure. Argument Mapping breaks a thesis down into its reasoning and makes visible what it really rests on. | In change initiatives, supporting and restraining forces sit at the table at the same time. Force Field Analysis makes these tensions explicit and shows where change can be pushed forward by strengthening or relieving. |
Complexitydifferent | Low | Medium | Low |
Timedifferent | 30–60 min per interview | 1-3 h | 45-90 min |
Participantsdifferent | 1 participant per interview | 1-8 | 3-12 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Interview Notes, Themes, Insight Summary | Argument Map, Evidence Gaps, Decision Rationale | Force Field Map, Change Levers, Risk Notes |
Tagsno overlap | QualitativeResearchCustomerDiscovery | SensemakingDecisionRationale | ChangeDecisionStrategy |
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