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| Criterion |  UX Research User Interviews |  Architecture Architecture Communication Canvas |  Product Discovery Opportunity Interview |
|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | The Architecture Communication Canvas plans architecture communication so the right people receive the right message. The method turns technical complexity into deliberate communication design. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 30–60 min per interview | 60-120 min | 30-60 min je Interview |
Participantsdifferent | 1 participant per interview | 2-8 | 5-12 Interviews |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Interview Notes, Themes, Insight Summary | Communication Canvas, Stakeholder Messages, Architecture Communication Plan | Interview Notes, Opportunity Themes, Customer Quotes |
Tagsno overlap | QualitativeResearchCustomerDiscovery | ArchitectureCommunicationStakeholdersCanvas | DiscoveryInterviewsOpportunityCustomer |
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