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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for ALPEN Method
Operations
ALPEN Method
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.With an overloaded day full of too many tasks, a realistic picture of the day emerges. The method connects estimating, deciding, and buffer thinking so planning fits available energy and time.When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.
Complexitydifferent
LowLowMedium
Timedifferent
30–60 min per interview10-20 min daily1-3 Wochen
Participantsdifferent
1 participant per interview15-12 Interviews
Formatdifferent
Workshop + asyncAsyncWorkshop + async
Outputdifferent
Interview Notes, Themes, Insight SummaryDaily Plan, Time Estimates, Review NotesJob Stories, Outcome Statements, Opportunity List
Tagsno overlap
QualitativeResearchCustomerDiscovery
PlanningTime managementProductivityOperations
CustomerOutcomesNeeds
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of Opportunity Scoring with its method-specific working model.
Product Discovery
Opportunity Scoring
Paper notes move from an inbox to action, project and calendar collections.
Operations
Getting Things Done
Paper illustration of GIST Planning with its method-specific working model.
Product Strategy
GIST Planning
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping