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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Paper illustration for OODA Loop.
Decision Making
OODA Loop
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.In dynamic situations, decisions become outdated faster than they can be prepared. The OODA Loop holds observing, orienting, deciding, and acting together as a recurring rhythm so reaction does not slide into inertia.
Complexitydifferent
LowMediumMedium
Timedifferent
30–60 min per interview1-2 h15-60 min je Zyklus
Participantsdifferent
1 participant per interview4-121-8
Formatdifferent
Workshop + asyncWorkshopWorkshop + async
Outputdifferent
Interview Notes, Themes, Insight SummaryAlignment Map, Open Issues, Decision QuestionsSituation Assessment, Decision Loop, Action Updates
Tagsno overlap
QualitativeResearchCustomerDiscovery
AlignmentStakeholdersStrategyFacilitation
DecisionChangeLearningStrategy
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Stakeholder Mapping
Facilitation
Stakeholder Mapping
Paper illustration of the Force Field Analysis working structure.
Decision Making
Force Field Analysis
Paper illustration of the McKinsey 7S Framework with seven connected fields
Business Strategy
McKinsey 7S
Paper illustration of Power-Interest Grid with a method-specific labelled workspace.
Facilitation
Power Interest Grid