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| Criterion |  UX Research User Interviews |  Operations Accountability Ladder |  Facilitation Alignment Mapping |
|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | With defensive reactions to problems, the method shifts the view from justification to ownership. It makes visible which reaction stage a person or team is currently stuck on. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. |
Complexitydifferent | Low | Low | Medium |
Timedifferent | 30–60 min per interview | 20-45 min | 1-2 h |
Participantsdifferent | 1 participant per interview | 1-8 | 4-12 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Interview Notes, Themes, Insight Summary | Ownership Reflection, Action Commitment, Coaching Notes | Alignment Map, Open Issues, Decision Questions |
Tagsno overlap | QualitativeResearchCustomerDiscovery | ResponsibilityLeadershipTeam | AlignmentStakeholdersStrategyFacilitation |
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